social media conference
date: June 24-26, 2010
place: The Canyons Resort in Park City, Utah
Evo ’10 offers hands on tutorials on blogging, photography, PR, marketing and more. We’ve got experts lined up to give you the step-by-step processes, tips and tricks to head home armed with skills and information that you can put into action as soon as your feet hit the Welcome mat.
Access the evo’10 agenda on your mobile device at http://evo.myevents.mobi/
| Thursday, June 24 | |
|---|---|
| 2:00 to 6:00 p.m. | Registration |
| 6:00 to 8:00 p.m. | Opening Keynote and Dinner
Evolution Defined: Where Are You Going?Anyone who has asked themselves “where am I going” has also had to ponder, “where have I been.” Our opening keynote speakers have shared their stories, their heartbreaks and their triumphs through blogging. By sharing the events that changed their lives, they’ve changed us as readers. They’ve shown us how to move forward with courage and optimism. Join us as Nirasha Jaganath of MommyNiri, Wendy Sachs from Care.com, Heather Spohr of TheSpohrsAreMultiplying, and Stephanie Quilao of BackinSkinnyJeans/Noshtopia share how they answer the question, “Where are you going?” Location: Ballroom |
| 8:00 to 10:00 p.m. | Opening Party |
| Friday, June 25 | |
|---|---|
| 7:30 to 9:00 a.m. | Breakfast
Location: Pavilion |
| 9:00 to 10:00 a.m. | Morning Keynote
Social Media for Social Good—Make A Wish FoundationSocial: pertaining to or characterized by friendly relations. Good: kind, beneficent, or friendly: to do a good deed. Sounds like a fantastic combo to us. Join us for a keynote discussion about the power of online social activism. Learn how an organization like the Make A Wish Foundation uses social media to raise money, build strategic partnerships and share its message. Location: Ballroom |
| 10:00 to 10:30 a.m. | Break (Sponsored by Pepperidge Farm)
Location: Ballroom Lobby |
| 10:30 to 12:00 p.m. |
Breakout SessionsHands-on Cause Marketing (Sponsored by Care.com) Location: Kokopelli 1 Small Business Success Running a small business or working for one is a unique experience (go ahead and read that as uniquely mind boggling). Join Ciaran Blumenfeld (@Momfluential, http://franciepants.com/), Lara Galloway (Mom Biz Coach), Lisa Leonard (Lisa Leonard), Marlynn Schotland (The Power Mob) and Ana Roco-Castro (http://twitter.com/anarc) as they share their advice for small business success. They’ll cover how to pick your audience, how to consider and identify the needs of your audience and how to keep them engaged via social media. Location: Kokopelli 2 Vlogging (Sponsored by Kodak) Been thinking about dipping your toe into vlogging? Join vlogging pros Lizzie Bermudez (LizzieBtv), Kim Orlando (TravelingMom), Meredith Sinclair (Hoo-Dee-Hoo), Kadi Prescott (www.kadiprescott.com), and Danielle Smith (Extraordinary Mommy) for a dynamic workshop that will explore vlogging basics. Come camera ready and practice your paparazzi evasion techniques—because after this session, you’ll be a star. Location: Escala Tech Track Join us in the computer lab for a beginning-level hands-on WordPress training session. Location: White Pine |
| 12:00 to 1:30 p.m. | Lunch and Snack (Sponsored by Pro Bar)
Location: Pavilion |
| 1:30 to 4:15 p.m. |
Hands-On WorkshopsRoll up your sleeves for an afternoon of hands-on learning. Our 3-hour EVO Workshops* are designed to give you ample time with category experts to explore, expand and evolve. Each EVO Workshop will be broken down into three 1-hour sections, each focusing on a different aspect of the category. Please register for one track at http://evo10.eventbrite.com. Space is reserved on a first-come, first-serve basis. Registration is free to all conference attendees with a full-access pass. EVO Workshop: Craft Location: Penthouse EVO Workshop: Food Helen Dujardin (Tartelette), Helen Jane (Helen Jane), Jane Maynard (This Week For Dinner), and Stephanie Robinette (AllRecipes) will each share their passion for food as you rotate through a cooking session with a top-notch chef, learn the secrets of food photography and listen as they dish on what makes their blog tick. Location: Alpine House EVO Workshop: Photography Aimee Giese (Greeblemonkey), Casey Mullins (Mooshinindy), Kodak’s Chief Blogger Jenny Cisney and Shutter Sister’s Jen Lemen want you to come, camera in hand, for a workshop that will include a photo walk at The Canyons that is sure to take your breath away (it includes a gondola ride…how could it not leave you breathless). They’ll also discuss digital processing and hold a Q&A panel. This is open to photographers of all levels—whether your camera is fancy, point-and-shoot or on your phone. Location: Red Pine EVO Workshop: Blog Spend an afternoon in the computer lab with Victoria Haller (Vdog), Dawn Schnee (Kaiser Mommy) and Leslie Flinger (Mrs. Flinger) learning (or refreshing) the blogging basics. You’ll learn how to build a blog from start to finish—everything from finding your focus to picking a platform, buying a domain, writing and layout principles, SEO, privacy, photo considerations and social media integration. *Note: this track is limited to 50 people. Location: White Pine EVO Workshop: Doing Business in a Social Media World (Sponsored by Bing™) Ready to have your mind blown? Good. We’ve got just the trio of savvy businesswomen to walk you through this three-part session. Carol Roth (carolroth.com) will discuss what it takes to be a successful entrepreneur, Liz Strauss (successful-blog.com) will explore the importance of being irresistible and creating the irresistible offer that will keep customers coming back, and Ghennipher Weeks http://www.ghennipher.net/ will help you identify the social tools that will make the biggest impact on your business. Bring your ideas and your best questions. Location: Kokopelli 2 |
| 4:15 to 4:45 p.m. | Break |
| 4:45 to 5:15 p.m. | Closing Keynote
Evolution: Geek 2.0 (Sponsored by The Protocol Institute)Ten years ago no one spent much time chatting about their mobile phone. Five years ago the average mom wouldn’t have had cause to use the word “app” in conversation. As technology develops, so too do the principle users. Join Rachael Herrscher (TodaysMama) and Jyl Johnson-Pattee (Mom It Forward) in exploring the evolution of the everyday “geek”. |
| 5:15 to 6:00 p.m. | Concert: One Eskimo
Location: Ballroom |
| 6:00 to 7:00 p.m. | Dinner and Tourist Attractions (on your own) |
| 7:00 to 11:00 p.m. | Suite Parties: Scandinavian Child and NuSkin |
| 9:00 to 11:00 p.m. | The PBS Kids Sweet Suite Party |
| Saturday, June 26 | |
|---|---|
| 7:30 to 9:00 a.m. | Breakfast (Sponsored by Quaker Oatmeal) Meet & Treat—Round table discussions with brands and agencies Location: Ballroom |
| 9:00 to 10:00 a.m. | Morning Keynote (Sponsored by Quaker Oatmeal)
The Evolution of EntertainmentIn a world where breaking news, inspiring stories and gut-busting hilarity can be found on Twitter, Facebook, and websites with a few taps on an iPhone, traditional media has been forced to evolve in dynamic ways. Join us for a candid conversation with Andrea Wishom, a 17-year veteran Supervising Producer with the Oprah Winfrey Show, and Jon Sinclair, VP of Development and Creative Services for the HARPO Studios, as they discuss how social media has changed the way they create, produce and develop ideas as well as what’s next after Oprah. Location: Ballroom |
| 10:00 to 10:30 a.m. | Break (Sponsored by Pepperidge Farm) |
| 10:30 to 12:00 p.m. |
Breakout SessionsBefore & After: Design Location: Kokopelli 1 Before & After: PR Social and traditional media don’t always play by the same buzz-building rules. Leslie Van Every (CBS Interactive, ModernKiddo), Michelle Dozois (Parenting Magazine), Krista Parry (Park City Mountain Resort), and Heather Whaling (PRTini) will share strategies for gaining exposure for your blog or business from traditional as well as social media outlets. They’ll discuss the elements of a good press kit, building the “News” page on your website, along with how to pitch national and local media and help you identify buzz worthy announcements. Location: Kokopelli 3 Before and After: Sales & Monetization Everyone is on the same page—we should get paid for hard work and quality content. But navigating the world of PR and Advertising Sales as a blogger can be a bit tricky. Neil Chase (http://federatedmedia.com), Naomi Hirabayash (Attention) http://blog.attentionusa.com/, Stephanie Schwab (StephanieSchwab.com), and Stephanie Smirnov (PR Mama) will walk you through creating and overhauling your sales materials. They’ll also share tips for connecting with the right people, crafting pitches, identifying the value of your services, capturing and showing measurable results to the brands you work with, and negotiating and identifying opportunities for monetary compensation. Location: Kokopelli 2 Tech Track: Digital Photo Processing Graphic Designer and illustrator, Alma Loveland (Ollibird), will show you how to use Photoshop Elements to enhance your photography. You’ll cover how to compose (or crop) your images, improve contrast and color, perform minor touch-ups (to make you look your best), and save at web quality or print quality. Location: White Pine |
| 12:00 to 1:30 p.m. | Lunch & Break |
| 1:30 to 2:30 p.m. |
Breakout SessionsBloggers, Brands & Agencies Location: Kokopelli 2 The Evolution of Writing and Storytelling No question – technology has changed the way we tell stories. Laura Mayes (Blog con Queso / Kirtsy), Alexandra Tyler (Goodby Silverstein and Modern Kiddo), Maya Bisineer (Memetales) and Catherine Connors (Her Bad Mother) discuss the importance of compelling, well-written stories. They’ll also discuss how technology and blogs have evolved as a platform, how it has changed how we communicate, how to employ good SEO practices when you write, and where storytelling is going. Location: Kokopelli 1 The Evolution of a Community Finding your spot in the online world can feel a little like going stag to the prom…at a school in another state. But it doesn’t have to be! Donna Novitsky (Big Tent), Leah Segedie (Mamavation), Lorraine Robertson (The Blogrollers), Laurie Turk (Tip Junkie) and Karen Bantuveris (VolunteerSpot) will share ideas for forming and nurturing communities both online and off. Location: Kokopelli 3 Tech Track: Before and After: SEO (Sponsored by ConsumerSearch.com) Want your posts to drive traffic to your site and generate higher search engine ranks? Join us for a straight-forward SEO discussion that focuses on great writing, not tricks. Sit back and watch masters in action as Chris Frietchen from Consumer Search and Carina Hoskisson of Jet Set “makeover” actual posts from bloggers with simple traffic building strategies. Location: White Pine |
| 2:30 to 2:45 p.m. | Break |
| 2:45 to 3:45 p.m. |
Breakout SessionsDads and Social Media Location: White Pine Why We Brand, Why We Buy Debbie Millman, (http://sterlingbrands.com/, http://debbiemillman.com/ ) president of AIGA, shares an entertaining sociological, scientific and anthropological overview of why we buy and brand things. Is there some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us salivate over the latest product from Apple? This presentation will take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live. Location: Kokopelli 2 What’s on the Social Media Horizon Kelly Olexa (Kelly Olexa), Stephanie Piche from Mingle Media, and a panel of leading social media pathfinders share exciting developments in technology, including what’s next in streaming video, location-based applications and how these changes will change us and our social media habits. Come prepared to get blown away with news about what’s on the digital forefront! Location: Kokopelli 1 The Road to a Rockin’ Review Post (Sponsored by Buick) Attend this power-packed panel with Connie Burke (Buick), Jane Devin (Finding My America), Christine Frietchen (ConsumerSearch), and Nick Wells to learn the steps to writing a successful review post. You’ll learn about setting expectations, writing with authenticity and credibility, the ins and outs of disclosure, and writing a balanced, cutting-through-the-clutter review that gets seen and is appealing to both the brand and your readers. Location: Kokopelli 3 |
| 3:45 to 4:15 p.m. | Break (Sponsored by Mrs. Fields)
Location: Ballroom Lobby |
| 4:15 to 5:15 p.m. | Closing Keynote
The Evolution of YOU—Living Authentically OnlineOdds are that the bloggers that leave you feeling incredibly enriched…beaming with a wide grin…a fierce case of warm fuzzies…or with an empowered desire to get up and tackle a project/recipe/hobby/life-altering change do so because they’re bravely sharing an authentic version of themselves online. Join champions of authenticity, Karen Walrond and Brene Brown, for a discussion about how to embrace what makes you special and wonderful and how to share it online. Location: Ballroom |
| 5:15 p.m. | Shuttle to Park City Mountain Resort Shuttles will run between 5:00 and 10:30 p.m. to and from The Canyons and Park City Mountain Resort. |
| 5:30 to 10:30 p.m. |
Closing Party at Park City Mountain Resort (open to families)Put on your favorite cowboy boots and saddle up to have a great time Western style at the Bush’s Beans (http://www.bushbeans.com/) closing party at the Park City Mountain Resort (http://parkcitymountainresort.com). Bring your families and enjoy an evening racing down the mountain on the Alpine Slide, learning how to country line dance, eating a delicious BBQ dinner. *Note: This party is included in the cost of registration for conference attendees. Family members who would like to join can buy tickets at affordable rates. |
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