Donna Novitsky

Donna is CEO of Big Tent Design, www.bigtent.com. Big Tent helps parents clubs, schools/PTAs, neighborhoods, alumni organizations, professional associations, or any community group stay organized and vibrant online and off. BigTent’s million members are mostly “chief household officers” who control billions of dollars of spending each year. BigTent’s revenue is primarily derived from engagement marketing programs that connect brands with women.

Donna joined Big Tent from Mohr, Davidow Ventures (MDV) where she was a partner and before that, an entrepreneur. Donna holds a B.S. in Engineering from Stanford University and a Harvard MBA, and she teaches Entrepreneurial Marketing at Stanford

Blog: Big Tent Design
Twitter: @bigtentdonna

Kelly Olexa

Kelly’s professional experience is a mixed blend of Sales, Marketing, and now Social Media Strategy. In October ‘08, the company where Kelly was employed declared bankruptcy. This unexpected jolt became a career-changer, as the “time-off” provided Kelly the opportunity to build a personal brand. Her fitness blog garnered a captive audience opening the door to business opportunities, like being chosen one of 100 Agents for the “Ford Fiesta Movement.” Kelly’s engagement on Twitter resulted in 25,000+ followers, regular placement among the “Twitter Elite” Top 100 (via Hubspot) nationally and in the Top 25 for Chicago. Kelly most recently joined New Media Strategies, a social media agency based in Washington, D.C., providing social media marketing and measurement for Fortune 500 Brands.

Blog: KellyOlexa.com
Twitter: @KellyOlexa

Kim Orlando

Kim Orlando, founder of Travelingmom™.com and the TravelingMom Blogger Network, started her company after many years of traveling for business. Kim found herself in the traveling mom trenches, staying overnight in New Jersey for work every week and dealing with the challenge of being a well-balanced and available mom of 3. This busy and often hectic lifestyle inspired Kim to find ways to make traveling easier for moms. She is the travel expert for several mom-focused sites and has been featured in Good Housekeeping, Forbes.com, NY Times Travel, and The Montel Williams Show.

Blog: Travelingmom™.com
Twitter: @kimorlando

Krista Parry

Krista Parry has over 10 years of experience in marketing and communications, most recently as the Director of Marketing and Communications for Park City Mountain Resort. During her tenure, she has launched several unique programs including Snowmamas.com that have helped the Resort to be ranked among the top-five family resorts in North America. Before joining Park City Mountain Resort she represented a broad-spectrum of clients during her tenure at Coltrin & Associates, a New York-based public relations agency. Most-notably for the Salt Lake Organizing Committee, Krista traveled across the country as spokeswoman for the 2002 Olympic Torch Relay, and worked with media in virtually every market within the United States. Krista is a proud mama to her one-year-old boy!

Blog: Snowmamas.com
Twitter: @krista_parry

Troy Pattee

While he feels that being married to Jyl Johnson Pattee is noteworthy in and of itself, Troy Pattee has enjoyed a twenty-year career that manages to stand apart. From his international work at McCann Erickson in New York to directing in-house creative teams on a much smaller scale, his results have garnered recognition from both clients and awards committees alike. As an expert in shaping and growing brand identity, he currently assists clients as they navigate the new frontier of social media. Troy has an MBA, has held positions as director of marketing, business owner, and briefly, domestic engineer.

Blog: dadventurous.com
Twitter: @troypattee

Chris Pendleton

Chris Pendleton is the Bing Maps Technical Evangelist for Microsoft Corporation. Chris has been with Microsoft for 7 years and has been in the location-based services and GIS industry for over 10 years. Chris specializes in all things Bing Maps and Microsoft geospatial including, but not limited to technological deep dives, web and mobile application architecture and development, licensing arrangements and 3rd party revenue opportunities. Chris has a long history of application development, architecture, consulting and deployment of large scale web-based applications, especially those using geospatial intelligence. Chris also authors the Bing Maps Blog and holds a Master’s Degree in Business Management from San Diego State University.

Facebook: facebook.com/cmpendleton
Twitter: @bingmaps
Blog: bing.com/maps/blog
Website: bing.com

Kadi Prescott

Kadi Prescott (www.kadiprescott.com) is a social media engagement specialist (aka: addict.) When she’s not chasing her 7 kids, she does freelance social media marketing, runs a website for the empowerment of women and works on her ultimate goal of hosting the very first nationally televised talk show for moms, by moms. Kadi believes that building an online community based on diversity, acceptance and transparency is the key to being able to help other women find greater self esteem. You can find her on Twitter @DigitalKadi and at her online community, Girly Gazette.

Blog: Girly Gazette
Twitter: @DigitalKadi

Katja Presnal

Katja Presnal is the Community Manager of Collective Bias. She has utilized social media marketing with her company Skimbaco since 2007, and was one of the first small business owners on Twitter. With experience in sales, marketing and PR, she was also able to gain success with her blogs Skimbaco Lifestyle and Skimbaco Home, and is a Home channel editor for LifetimeMoms.com. Her true passion is social media strategy and inspiring and helping women to succeed, and is lucky to do that full time as a Community Manager of social shopper marketing agency Collective Bias. Connect with Katja at twitter @katjapresnal, she will always tweet back!

Blog: Skimbaco Lifestyle
Website: collectivebias.com
Twitter: @katjapresnal

Stephanie Robinett

Since starting at Allrecipes.com in October 2009, Stephanie has helped implement a number of social campaigns that have allowed community members to participate with each other and the Allrecipes brand in a more engaging way. Campaigns such as the Live Thanksgiving Webcast, Cookie Countdown for the troops and the most recent “Allrecipes.com What’s Cooking?” have opened the doors for Allrecipes Community Members to become an even bigger part of the Allrecipes story. Stephanie also contributes direction to the Social Media strategy that has helped increase Allrecipes Facebook and Twitter following from a few thousand to nearly 44,000 within a few months.

Previous to Allrecipes.com, Stephanie managed Public Relations in support of products, events, holiday promotions and customer experience at Amazon.com. Prominent social campaigns she has worked on include Amazon Customers Vote, Holiday Customer Review Team, Three Wolf Moon T-Shirt Reviews and the Your Amazon Ad Contest.

Blog: Allrecipes.com
Twitter: @AR_Stephanie

Ana Roca-Castro

After implementing Oracle Systems for the Food and Agricultural Organization of the United Nations, Ana Roca Castro (@AnaRC) decided to take on a new challenge by starting her own development company. In the last three years with Premier Social Media, AnaRC and her team have developed 2 internal Social Networks (one for Diplomats and Ambassadors and one for an oil company), over 50 Facebook/My Space applications, 34 iPhone apps, more than 100 widgets and over a dozen Twitter and FourSquare applications. Some of her clients include Toshiba, Walmart, Fedex, the World Bank, and Nickelodeon. AnaRC partners with PR/Marketing companies to serve their client portfolio with all their Social Media needs.  Ana is a social entrepreneur, and the founder of Latinos in Social Media (LATISM), the largest organization of social media professionals from Hispanic origin.

Ana is also the proud mother of the Fantasticos4: Giuseppe, Pier, Emmanuel and Nora.

Blog: Premier Social Media
Twitter: @AnaRC

Lorraine Robertson

Lorraine Sanabria Robertson (Wifey) is an author, freelance writer and successful public relations consultant. She is the creator of AskWifey.com, where she manages marriage, motherhood and all the mayhem; and is co-founder of TheBlogRollers.com and The BlogRollers Media, a site and social media marketing company dedicated to promoting the power of female bloggers and the brands that support them. She is currently training for her first marathon and is passionate about incorporating health and fitness into her social media initiatives. Lorraine’s life-changing wedding was featured on The Learning Channel’s popular television show, “A Wedding Story” and she was recently featured on The Travel Channel’s “Great Cruises: Why Not The Mediterranean?” television show.

Blog: AskWifey.com, theblogrollers.com
Twitter: @askwifey

Carol Roth

Carol Roth helps businesses grow and make more money. An investment banker, business strategist and deal maker, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals and more.

Carol is a frequent radio, television and print media contributor on the topics of business and entrepreneurship and blogs about those topics at CarolRoth.com. The Entrepreneur Equation, Carol’s book on evaluating the realities, risks and rewards of business ownership, is due out in March 2011.

Blog: CarolRoth.com
Twitter: @CarolJSRoth

Dawn Schnee

Dawn Schnee, aka Kaiser Mommy, is The Brain behind Room 704, a monthly online women’s magazine that grew from a room party that featured a saucy giveaway item. She fake names the internet because of her husband’s job and the occasional troll. In addition to throwing two Room 704 parties in 2009, Dawn, along with her partners Victoria Haller & Leslie Flinger, led two sessions on blog building and advertising at the 2009 Type-A Mom Conference. Dawn is ready to be a part of the inaugural EVO Conference where she can help others learn some WordPress plugins that make life easier – along with how to throw trolls back in the dungeon where they belong.

Blog: Kaiser Mommy
Twitter: @KaiserMommy

Marlynn Schotland

Marlynn Jayme Schotland is a creative strategist, designer and business coach with a passion for supporting mom-owned businesses. A former broadcast journalist and award-winning PR Director with several years experience in corporate communications and event management, she spent the past five years at the helm of Urban Bliss, a graphic design + social media + creative strategy studio. She’s also the Founder/President of The Power MOB, a professional organization for mom entrepreneurs. Marlynn blogs about motherhood MaternityToMadness.com, food lolastable.com, design BlissOff.com, and small business ThePowerMOB.com/blog. She lives in Portland, Oregon with her husband and their two young children.

Blog: MarlynnSchotland.com
Twitter: @designmama

Stephanie Schwab

Stephanie Schwab is the founder and principal of Stephanie Schwab: Socialologist, a social media consultancy in New York City. In the past five years she’s held leadership positions at a PR and a social media agency, advising clients including Skype, GM, IBM, T-Fal and Graco Baby. She is also mom to a toddler boy, an avid knitter (stephanies on Ravelry) and a homeblogger. Because she is constantly gathering information, gadgets, opinions and ideas, she never has fewer than a half-dozen projects in play, not even counting the myriad unfinished items on her knitting needles. She tweets @stephanies and @socialologist.

Blog: Stephanie Schwab: Socialologist
Twitter: @stephanies

Leah Segedie

Leah Segedie is a communications professional, community leader, social media junkie and Chief Mom of Bookieboo.com & the Mamavation Campaign. She has been recognized for several feats such as “Mother of the Year Award 2010″ from Shape Magazine and placing 1st on Top #50 Tweeples on PRSarahEvans.com. She has also lost over 170 lbs. and has been featured in several magazines, websites, and periodicals for her accomplishments, such as Shape Magazine, Fitness Magazine, Ladies Home Journal, Fitness RX, Hybrid Mom, etc. Leah has a Masters in Communication Management from the University of Southern California. She was also Commencement Speaker during her 2001 Graduation Ceremony at the University of Southern California when she received her Bachelor’s of Arts in Communication.

Blog: Mamavation, www.bookieboo.com
Twitter: @bookieboo

Christine Sharer

Christine Sharer, CFRE. Chriss is a co-founder of Make-A-Wish Foundation of Utah, and has been its chief executive officer for the past two decades. She spent the first half of her career in higher ed as a professor and theatre director at Loyola Chicago, the U of Maine, and Barat College/now DePaul, co-founding an Equity theatre company in the Chicago area. She is an executive coach for the Fieldstone Foundation, and past chair of both Utah Nonprofits Association and the Utah Society of Fundraisers.

Blog: Make-A-Wish Foundation of Utah
Twitter: @makeawishutah

Erin Shea

Erin Shea is a member of the digital team with Edelman Public Relations, and works with brands to create social media strategies. Prior to joining Edelman, Erin worked as a producer for Oprah.com. In her role at Oprah.com, Erin helped to launch social media initiatives, wrote and edited original content and led strategy for community integration, as well as the site’s SEO initiatives. An early adopter of all-things-digital, Erin has been blogging at ejshea.com since 1999, and her work online has been recognized by the New York Times, MSNBC.com, the Chicago Tribune, Good Morning America, CBS The Early Morning Show, Women’s Health, Shape, O, The Oprah Magazine and more. In 2005, her book, Tales from the Scale, was named one of the top six health books of the year by the Wall Street Journal. Erin lives in Chicago with her husband, Scott Smith.

Blog: ejshea.com
Twitter: @erinjshea

Meredith Sinclair

Meredith Sinclair is the creator and chief vlogger at Hoo-Dee-Hoo.com, a fun and playful daily shout-out to modern motherhood. She has a Masters Degree in Education and has taught pre-school through fifth grade. Meredith also worked as the Educational Consultant for a major PBS station helping to develop national programming and working on-air during their infamous pledge drives. Meredith writes a monthly humor column for Chicago Parent Magazine, and is the author of “Flush and Wash,” her blog on ChicagoParent.com, and contributes video to the OprahStore.com’s blog. Meredith can also be seen regularly on Chicago’s CBS affilate sharing creative family-centered tips and tricks for their LIVE morning show. Meredith is deeply in love with her high school sweetheart and husband of 19 years as well as her two boys Maxwell and Truman. She can also out dance any 21 year old while wearing 4 inch Louboutins.

Blog: Hoo-Dee-Hoo.com
Twitter: @Hoo_dee_Hoo

Stephanie Smirnov

Stephanie Smirnov is president of DeVries Public Relations, a leading consumer PR firm based in New York City whose clients include a number of Procter & Gamble brands, Boston Beer Company and Pepperidge Farm. She oversees Strategic and Creative Services at the agency, which includes social media strategy. She blogs as “PR Mama,” a title that reflects both aspects of her shapeshifting identity – PR executive and devoted mother. She lives in northern New Jersey and can be found at her blog or on Twitter as @ssmirnov.

Blog: PR Mama
Twitter: @ssmirnov

Danielle Smith

Danielle Smith is a Mom to two small people, a vlogger, a speaker, a writer and a creator who loves to help people and believes brands tell their stories. She is the founder and primary author of ExtraordinaryMommy.com and the soon-to-be launched DanielleSmithMedia.com. With a background as an award-winning anchor and reporter, Smith has now turned her attention to Online TV and Radio and is contributing to Bliss TV as both host and producer. As a result of her work on ExtraordinaryMommy.com, she has appeared on The CBS Early Show, CNN, Fox News, and NPR as well as on local stations.

Blog: ExtraordinaryMommy.com
Twitter: @DanielleSmithTV

Laurie Smithwick

Laurie is a co-founder of Kirtsy who blogs at UpsideUp, and runs LEAP, an award-winning, can-do graphic + web design studio in Charlotte, North Carolina. One time, she was nominated for a Grammy award for cd package design. She didn’t win, but she got to wear an awesome purple velvet dress that made her feel real girly. When she’s not being held captive by her computer, she can be found laughing with her redhead husband and 7-yr-old twins, building stars out of old palette wood, or wishing she was eating french fries.